Running Google Ads into the United States is not the same job as running them anywhere else. Different costs, different privacy rules, a different calendar and different checkout behaviour. Here is what actually changes.
Ranges rather than promises. Where you land inside them depends on your category, your creative and how competitive your auction is.
On that minimum. Below roughly $2,500 a month in media, testing spreads too thin across ad sets to produce readable answers. If your budget is under that, I will say so on the call rather than take the work.
Account, tracking and 90 days of spend reviewed against United States benchmarks rather than generic ones.
Consent and tracking built to CCPA and CPRA in California, with a growing patchwork of state privacy laws in Virginia, Colorado, Connecticut, Utah and Texas requirements, so the data going in is legal and complete.
Creative and offers tested against local seasonality, with losers stopped before they drain budget.
Budget moved toward what stays profitable at higher spend, measured in USD against your real margins.
The market changes the costs and the rules. Your industry changes the funnel.
Fashion is a fast loop. People see something, want it, and buy within days — but they also return it. A 4x…
Jewellery buyers rarely convert on first click. Average order values are high, consideration is long, and trust does most of the selling.…
Beauty economics live in the second and third order. First purchase often breaks even at best. If your reporting stops at first…
Targeting specific states? See every US state. See every vertical on the Google Ads hub, or read how Meta Ads works in United States.
Around $2,500 a month in media for search-led accounts. Competitive verticals like legal or SaaS need considerably more before the data is usable.
US auctions are the most expensive I work in. What is controllable is match type discipline, negative keyword maintenance, quality score and landing page experience — most accounts have room in at least three.
Usually yes, but never on its own. Without a separate brand campaign and proper exclusions it takes credit for searches you would have won for free.
Yes, and the feed is usually where the fastest gains sit. Titles and product attributes beat clever bidding most of the time.
Bring your ad account and your numbers. I will tell you what I would change first, whether or not you end up working with me.
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