I've spent the last five-plus years inside ad accounts — mostly eCommerce and lead generation, across India, the US, the UK, Australia and the Gulf.
I started in SEO in 2020, which turned out to be useful training for paid ads. When you've spent years watching organic traffic take six months to move, you develop a healthy respect for channels where you can see the result of a decision within the week.
Over time the work shifted toward paid — Meta and Google specifically. Not because the other channels don't work, but because I'd rather be genuinely good at two things than passable at eight.
These days I run ad accounts for a small number of clients at a time. Small on purpose. The moment you're managing thirty accounts, you stop looking at any of them properly, and the work becomes checking dashboards instead of thinking.
I'm based in Lucknow, and I work with clients across timezones. Calls get scheduled around yours.
Began working on eCommerce SEO — technical audits, site structure, the unglamorous foundational stuff.
Took on Meta and Google Ads for eCommerce brands. Learned the expensive lessons on someone else's budget, which is the only way anyone learns them.
Clinics, consultants, real estate, B2B. Different maths, different definition of a good day.
A handful of accounts, run by the person you actually talk to.
Ad accounts, pixels, data — created under your business, in your name. If we stop working together you keep all of it, including the history.
If something didn't work, the report says so and explains what I'm changing. Dressing up a bad month costs you more than it costs me.
A flat retainer. Charging a cut of ad spend rewards me for spending more of your money, which is a strange thing to build into an agreement.
The person on the sales call is the person in the account. That's the whole reason for keeping the client list short.
I've got a computer science background and finished a BBA in retail management while working. I'm partway through an MBA now, mostly in the evenings, which has been a useful corrective — it's easy to get very deep in ad platforms and forget that they sit inside an actual business with actual constraints.
I also write and post about paid ads, in English and Hindi. Some of it is what worked. A fair bit of it is what didn't, which tends to be more useful anyway.
Not a good fit if you're looking for someone to run eight channels, promise a fixed ROAS before seeing the account, or work on a percentage of spend. That's all fine work — just not what I do.
Bring your ad account and your numbers. I'll tell you what I'd change first — whether or not you end up working with me.
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