Facebook and Instagram campaigns built on real signal — clean pixel data, tested creative angles, and audiences that make sense for what you actually sell.
No line items you'll never see the output of. This is the actual work.
Targeting options have narrowed every year. Broad targeting works more often than not now, and the platform's automation handles a lot of what media buyers used to do by hand.
What that leaves is creative. The angle, the hook in the first two seconds, the offer itself. That's where the difference between a 1.8x and a 4x actually comes from — not from a clever exclusion rule.
So a good chunk of my work here is deciding what to test next and writing the brief for it. I don't shoot video or design, but I'll tell your designer exactly what's needed and why.
What I'll need from you: product photos or footage, brand assets, and someone who can turn a brief into an ad. If you don't have that person yet, say so on the call — it changes what's realistic in month one.
Meta is a visual, interruption-based channel. Apparel, beauty, home, food and accessories tend to do well. Highly technical B2B products usually do better on Search.
Testing costs money before it makes money. If every rupee is already committed, we'd be scaling something unproven — which is how accounts blow up.
Whether it's a designer, an editor or you filming on a phone. Meta burns through creative faster than any other channel and there's no way around that.
Bring your ad account and your numbers. I'll tell you what I'd change first — whether or not you end up working with me.
Book a free strategy call →Technically yes, and plenty of accounts do. But you'll be optimising on incomplete data, especially for iOS traffic. I'd rather spend the first week fixing that than six months guessing why the numbers don't match your backend.
I need partner access with admin rights on the ad account. Your Business Manager, your pixel, your data — I just get a seat at the table. If we stop working together, you revoke access and keep everything.
It depends on budget and how fast creative can be produced. A reasonable pace is four to eight new concepts a month, each with a couple of variations. Testing thirty ads on a small budget just splits the data too thin to learn anything.
Then we plan around it. Build audiences and creative in the quiet months so you're not starting cold when the season hits. Learning phase during peak season is an expensive place to be.