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Ad account audit

A straight answer about what's wrong with your account

A full review of your Meta and Google accounts, your tracking and your last 90 days of spend — written up in plain language, with the fixes ranked by what they're worth.

What you get

What's in the audit

A written document plus a walkthrough call. Yours to keep, whether or not we work together after.

Account structure reviewWhether campaigns and ad sets are built in a way the algorithm can actually learn from.
Tracking verificationEvery conversion event tested. This is where most audits find the biggest single problem.
Wasted spend analysisSearch terms, placements and audiences that are costing money and returning nothing.
Creative and copy reviewWhat's been tested, what hasn't, and which angles are missing entirely.
Landing page assessmentSpeed, message match and form friction — the things that undo good ad work after the click.
Prioritised fix listRanked by impact against effort, so you know what to do Monday morning rather than a list of forty things.
How it runs

Start to finish in about a week

STEP 01

Access

You grant read-only access to the ad accounts, GA4 and your analytics. Nothing gets changed.

STEP 02

Review

I go through 90 days of data, test the tracking end to end, and look at the landing pages properly.

STEP 03

Write-up

Findings documented with screenshots and numbers attached, so nothing rests on my opinion alone.

STEP 04

Walkthrough

A call to go through it together, answer questions, and agree what order to fix things in.

No obligation attached. Plenty of people take the audit, hand it to their existing team, and get on with it. That's a perfectly good outcome. If you'd rather I did the fixing, we can talk about that separately.

Free · 30 minutes

Let's look at your account together

Bring your ad account and your numbers. I'll tell you what I'd change first — whether or not you end up working with me.

Book a free strategy call →
Questions

Before you get in touch

It depends on how many accounts and platforms are involved. A single Google Ads account is a smaller job than a Meta and Google setup with a broken measurement stack behind it. Pricing gets confirmed before any work starts — no surprises.

Read-only, wherever possible. Ad account viewer access, GA4 viewer, and a look at Tag Manager. I don't need to change anything to tell you what's wrong.

No. If the account is in decent shape I'll say so, and the report will be short. That's happened, and it's a better outcome for both of us than pretending otherwise.

Usually five to seven working days from when access comes through, depending on account size and how much history there is to go through.