Google Ads · Canada

Google Ads management for Canada

Running Google Ads into Canada is not the same job as running them anywhere else. Different costs, different privacy rules, a different calendar and different checkout behaviour. Here is what actually changes.

What it costs

Benchmarks for Canada

Ranges rather than promises. Where you land inside them depends on your category, your creative and how competitive your auction is.

C$1.30–C$5.80Typical cost per click
C$38–C$130Typical cost per lead
C$2,800Realistic monthly minimum

On that minimum. Below roughly C$2,800 a month in media, testing spreads too thin across ad sets to produce readable answers. If your budget is under that, I will say so on the call rather than take the work.

What changes here

Six things specific to Canada

Privacy and consentYou are governed by PIPEDA federally, with Quebec's Law 25 imposing significantly stricter requirements. Quebec's Law 25 is the strictest privacy regime in North America and now requires explicit consent plus privacy impact assessments. If you sell into Quebec, treat it as the binding standard rather than the exception. CASL also governs email follow-up and carries real penalties.
The seasonal calendarBlack Friday and Cyber Monday follow US patterns closely. Boxing Day matters more than in the US. Canadian Thanksgiving in October creates an earlier autumn peak that catches out advertisers running US calendars.
Payment and checkoutInterac is dominant for domestic transactions and its absence at checkout costs conversions. Card and PayPal cover the rest. BNPL adoption is growing but behind Australia and the UK.
Google Ads in this marketAuction costs sit below the US but above the UK. Bilingual search campaigns matter, and keyword research needs doing separately in French rather than translating English terms, which produces unnatural queries nobody searches.
Currency and reportingEverything is reported in CAD so your numbers match your accounts. No conversion guesswork between what the platform says and what your bank shows.
Working across timezonesOverlap runs early evening India time for Eastern Canada, later for the West Coast. Calls get booked in your working hours.
How it runs

The same four steps, adapted to Canada

STEP 01

Audit

Account, tracking and 90 days of spend reviewed against Canada benchmarks rather than generic ones.

STEP 02

Fix the foundation

Consent and tracking built to PIPEDA federally, with Quebec's Law 25 imposing significantly stricter requirements requirements, so the data going in is legal and complete.

STEP 03

Test and cut

Creative and offers tested against local seasonality, with losers stopped before they drain budget.

STEP 04

Scale what holds

Budget moved toward what stays profitable at higher spend, measured in CAD against your real margins.

Also relevant

Industries I work with in Canada

The market changes the costs and the rules. Your industry changes the funnel.

Fashion & apparel brands

Fashion is a fast loop. People see something, want it, and buy within days — but they also return it. A 4x…

Jewellery brands

Jewellery buyers rarely convert on first click. Average order values are high, consideration is long, and trust does most of the selling.…

Beauty & skincare brands

Beauty economics live in the second and third order. First purchase often breaks even at best. If your reporting stops at first…

See every vertical on the Google Ads hub, or read how Meta Ads works in Canada.

Questions

Before you get in touch

Around C$2,800 a month in media for a search-led account.

If you target Quebec, yes, and with keywords researched natively rather than translated. Translated keyword lists produce phrases nobody actually types.

Below the US but above the UK. Structure and negative keyword discipline still decide most of the outcome.

Yes, including feed setup and Merchant Center troubleshooting.

Free · 30 minutes

Let's look at your Canada account

Bring your ad account and your numbers. I will tell you what I would change first, whether or not you end up working with me.

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Or switch platform: Meta Ads. Full index on the sitemap.