Running Google Ads into India is not the same job as running them anywhere else. Different costs, different privacy rules, a different calendar and different checkout behaviour. Here is what actually changes.
Ranges rather than promises. Where you land inside them depends on your category, your creative and how competitive your auction is.
On that minimum. Below roughly ₹60,000 a month in media, testing spreads too thin across ad sets to produce readable answers. If your budget is under that, I will say so on the call rather than take the work.
Account, tracking and 90 days of spend reviewed against India benchmarks rather than generic ones.
Consent and tracking built to the Digital Personal Data Protection Act 2023 requirements, so the data going in is legal and complete.
Creative and offers tested against local seasonality, with losers stopped before they drain budget.
Budget moved toward what stays profitable at higher spend, measured in INR against your real margins.
The market changes the costs and the rules. Your industry changes the funnel.
Fashion is a fast loop. People see something, want it, and buy within days — but they also return it. A 4x…
Jewellery buyers rarely convert on first click. Average order values are high, consideration is long, and trust does most of the selling.…
Beauty economics live in the second and third order. First purchase often breaks even at best. If your reporting stops at first…
See every vertical on the Google Ads hub, or read how Meta Ads works in India.
Roughly ₹60,000 a month in media for eCommerce. Lead generation in high-value services can work with less.
Carefully. Search volume is huge and cheap, which makes broad match feel productive while quietly spending on queries with no purchase intent. Negative keyword maintenance is not optional here.
Often yes, and they remain underused. Hindi and regional-language search volume is substantial and competition is thinner than English equivalents.
By separating placed orders from delivered orders and optimising toward the second wherever the data allows.
Bring your ad account and your numbers. I will tell you what I would change first, whether or not you end up working with me.
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