It depends entirely on where you sell. Pick your market for real benchmark ranges in local currency, what pushes them up or down, and the budget you actually need to start.
Benchmarks in USD, plus a realistic monthly minimum of $2,500.
Benchmarks in GBP, plus a realistic monthly minimum of £1,800.
Benchmarks in AUD, plus a realistic monthly minimum of A$3,000.
Benchmarks in CAD, plus a realistic monthly minimum of C$2,800.
Benchmarks in INR, plus a realistic monthly minimum of ₹60,000.
Benchmarks in AED, plus a realistic monthly minimum of AED 9,000.
Benchmarks in SAR, plus a realistic monthly minimum of SAR 9,000.
Benchmarks in SGD, plus a realistic monthly minimum of S$3,500.
Benchmarks in NZD, plus a realistic monthly minimum of NZ$2,500.
Benchmarks in EUR, plus a realistic monthly minimum of €1,800.
Most pricing confusion comes from these being mixed together. They are not the same thing and they are not paid to the same place.
The money that actually buys impressions and clicks. It is paid by you, directly to Google, on your own billing account. It never passes through me.
This is the number that scales with growth, and it is entirely under your control. You can raise or lower it whenever you want.
A flat monthly retainer for the work — strategy, build, testing, optimisation and reporting. Based on account size and how many platforms are involved.
Never a percentage of ad spend. A percentage model quietly rewards me for spending more of your money, which is a strange incentive to build into an agreement you are relying on.
What this means for your risk. Because media spend sits on your own billing account, you can stop at any time without going through me. And because the fee is flat and month to month, there is no contract locking you in if the numbers stop making sense.
What I will not do. Quote a cost per lead before seeing your account, or promise a return on ad spend. Anyone who does either is guessing, and you would be paying for the guess.
Ranges only go so far. Bring your account and I will tell you where inside them you would realistically land.
Book a free strategy call →No. A flat monthly retainer based on account size and how many platforms are involved. Media spend is paid by you directly to the platform and never passes through me.
Auction competition, currency, seasonality and privacy rules all differ by country. Averaging them into one global figure would give you a number that applies to nobody.
Month to month, with 30 days notice either way. You stay because the numbers make sense, not because a contract says you have to.
I will tell you on the call rather than take the work and hope. Below a certain spend the data never becomes readable, and paying a management fee on top of that helps nobody.