Running Google Ads into Singapore is not the same job as running them anywhere else. Different costs, different privacy rules, a different calendar and different checkout behaviour. Here is what actually changes.
Ranges rather than promises. Where you land inside them depends on your category, your creative and how competitive your auction is.
On that minimum. Below roughly S$3,500 a month in media, testing spreads too thin across ad sets to produce readable answers. If your budget is under that, I will say so on the call rather than take the work.
Account, tracking and 90 days of spend reviewed against Singapore benchmarks rather than generic ones.
Consent and tracking built to the Personal Data Protection Act and its Do Not Call provisions requirements, so the data going in is legal and complete.
Creative and offers tested against local seasonality, with losers stopped before they drain budget.
Budget moved toward what stays profitable at higher spend, measured in SGD against your real margins.
The market changes the costs and the rules. Your industry changes the funnel.
Fashion is a fast loop. People see something, want it, and buy within days — but they also return it. A 4x…
Jewellery buyers rarely convert on first click. Average order values are high, consideration is long, and trust does most of the selling.…
Beauty economics live in the second and third order. First purchase often breaks even at best. If your reporting stops at first…
See every vertical on the Google Ads hub, or read how Meta Ads works in Singapore.
Affluent, competitive and concentrated. Precision beats scale — tight keyword sets and disciplined negatives decide the outcome.
Roughly S$3,500 a month in media.
Yes. Shoppers frequently compare on Shopee and Lazada before buying direct, which shows up in brand search behaviour and assisted conversions.
Often. Singapore works well as a high-value core with Malaysia and the wider region added for volume.
Bring your ad account and your numbers. I will tell you what I would change first, whether or not you end up working with me.
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