Meta creates demand. Google captures it. Run them separately and they claim each other's conversions, and you fund the same customer twice. These pages cover how the two work together for your market and your industry.
Auction prices, privacy law, seasonality and checkout behaviour all differ by country. Each page covers both channels for that market.
Budgets in USD, governed by CCPA and CPRA in California, with a growing patchwork of state privacy laws in Virginia, Colorado, Connecticut, Utah and Texas.
Budgets in GBP, governed by UK GDPR and the Privacy and Electronic Communications Regulations.
Budgets in AUD, governed by the Privacy Act 1988 and the Australian Privacy Principles.
Budgets in CAD, governed by PIPEDA federally, with Quebec's Law 25 imposing significantly stricter requirements.
Budgets in INR, governed by the Digital Personal Data Protection Act 2023.
Budgets in AED, governed by the UAE Personal Data Protection Law, Federal Decree-Law No. 45 of 2021.
Budgets in SAR, governed by the Saudi Personal Data Protection Law administered by SDAIA.
Budgets in SGD, governed by the Personal Data Protection Act and its Do Not Call provisions.
Budgets in NZD, governed by the Privacy Act 2020.
Budgets in EUR, governed by GDPR, enforced by the Data Protection Commission.
Budgets in EUR, governed by GDPR, enforced by state-level data protection authorities that are among the most active in Europe.
Budgets in EUR, governed by GDPR, with CNIL applying some of the strictest cookie enforcement in Europe.
Budgets in EUR, governed by GDPR, enforced by the Dutch Data Protection Authority.
Budgets in EUR, governed by GDPR alongside the Spanish LSSI, which adds its own requirements for commercial communications.
Budgets in EUR, governed by GDPR, enforced by the Garante, which has taken notably assertive positions on analytics and AI tools.
Budgets in SEK, governed by GDPR, enforced by IMY.
Budgets in CHF, governed by the revised Swiss Federal Act on Data Protection, which runs alongside GDPR for EU-facing businesses.
Budgets in ZAR, governed by POPIA, the Protection of Personal Information Act.
Budgets in MYR, governed by the Personal Data Protection Act, recently amended to strengthen obligations.
Budgets in PHP, governed by the Data Privacy Act of 2012, administered by the National Privacy Commission.
Different funnels, different policy traps, different definitions of a good result.
A Gurugram click and a Lucknow click are not the same purchase, and blanket national targeting overpays for one while missing the other.
Bring both accounts and your margins. You will get a straight view of which channel is earning its keep and which is coasting on the other's work.
Book a free strategy call →