Running Google Ads into Germany is not the same job as running them anywhere else. Different costs, different privacy rules, a different calendar and different checkout behaviour. Here is what actually changes.
Ranges rather than promises. Where you land inside them depends on your category, your creative and how competitive your auction is.
On that minimum. Below roughly €2,500 a month in media, testing spreads too thin across ad sets to produce readable answers. If your budget is under that, I will say so on the call rather than take the work.
Account, tracking and 90 days of spend reviewed against Germany benchmarks rather than generic ones.
Consent and tracking built to GDPR, enforced by state-level data protection authorities that are among the most active in Europe requirements, so the data going in is legal and complete.
Creative and offers tested against local seasonality, with losers stopped before they drain budget.
Budget moved toward what stays profitable at higher spend, measured in EUR against your real margins.
The market changes the costs and the rules. Your industry changes the funnel.
Fashion is a fast loop. People see something, want it, and buy within days — but they also return it. A 4x…
Jewellery buyers rarely convert on first click. Average order values are high, consideration is long, and trust does most of the selling.…
Beauty economics live in the second and third order. First purchase often breaks even at best. If your reporting stops at first…
See every vertical on the Google Ads hub, or read how Meta Ads works in Germany.
Two separate numbers. Media spend goes straight to Google on your own billing account and never passes through me — in Germany that realistically starts around €2,500 a month. On top sits a flat monthly retainer for the work, based on account size. Never a percentage of your spend.
Around €2,500 a month in media for Germany. Below that, spend spreads too thin across ad sets for the data to become readable, and you end up paying a management fee for guesswork. If you are under it I will say so on the call rather than take the work.
Two to four weeks for the account to stabilise once tracking is fixed, then six to eight before scaling decisions are trustworthy. Cost per lead in Germany typically lands in the €35–€130 range, though where you sit inside that depends on your category and your creative.
You leave. Month to month with 30 days notice, ad accounts and data in your name, nothing to unwind. That is deliberate — I would rather you stayed because the numbers made sense than because a contract said you had to.
The person on the call is the person in your account. No handover to a junior after month one, no account manager relaying questions to someone you never speak to. The client list stays short so each account gets thought about rather than checked.
Bring your ad account and your numbers. I will tell you what I would change first, whether or not you end up working with me.
Book a free strategy call →Meta creates demand, Google captures it. Running one without the other usually means paying twice for the same customer — once to introduce them, once to close them.
How Meta and Google work together in Germany, what each is responsible for, and how the budget gets split between them.
The same market from the other side of the funnel — different intent, different costs, different job to do.
Not sure which channel is letting you down? A written review tells you where the money is actually going before you commit to anything.