Search, Shopping, Performance Max and remarketing — run with tight keyword control, negative lists that actually get maintained, and bidding that respects your margins.
Someone typing "emergency dentist near me" has already decided. Your job is to be there and make the next step obvious.
Nobody opens Instagram planning to buy. You interrupt them well enough that they want to.
Running both? Then attribution needs sorting out first, or the two channels will spend your year arguing over who deserves credit for the same sale. That's the tracking work, and it comes before the media buying.
Bring your ad account and your numbers. I'll tell you what I'd change first — whether or not you end up working with me.
Book a free strategy call →Often yes, but not as the whole account. Run on its own it absorbs your brand searches and reports a flattering ROAS you'd have earned for free. Separated properly, with a brand campaign carved out and exclusions in place, it earns its place.
Partly. Auction pressure is real and outside anyone's control. What is controllable: match types, negatives, quality score, ad relevance and landing page experience. Most accounts I look at have room in at least three of those.
Yes, and it's usually where the fastest gains are. A well-structured title and correct product attributes will beat clever bidding almost every time.
Yes. I'd start with an audit rather than tearing things down on day one — there's usually something working in there worth keeping, and history has value the algorithm uses.